基于三维视角追踪的产品意象评价方法
Product image evaluation method based on 3D perspective tracking
吴俭涛 1李满坡 1张硕 1孙利 1于利洋1
作者信息
- 1. 燕山大学 艺术与设计学院,河北 秦皇岛 066004
- 折叠
摘要
为实现产品意象造型的精准优化,解决现有视觉评价方法中视角固定和结果单一的局限性问题,提出一种基于三维视角追踪的产品意象评价模型.通过构建可交互的三维模拟空间、置入样本模型并进行眼动追踪试验获取眼动数据和意象评价结果,同步记录三维视角追踪过程的坐标数据;结合眼动数据得到设计要素的加权复合权重并作为意象优化指标,提升产品设计中目标意象表达的准确性.以电动轮椅为例,获取目标意象的设计要素权重排序后进行针对性优化设计.结果表明:该方法能更准确地提取用户对产品意象的认知需求,确定目标意象下设计要素间的主次关系,为产品意象评价提供新思路.
Abstract
To achieve precise optimization of product image styling and overcome the limitations of fixed perspective and single result in existing visual evaluation methods,a product image evaluation model was proposed based on 3D perspective tracking.An interactive 3D simulation space was constructed where sample models were placed,and eye tracking experiments were conducted to obtain eye movement data and image evaluation results.The coordinate data of 3D perspective tracking process were recorded simultaneously.The weighted complex weights of design elements were obtained combined with eye movement data.The accuracy of target image expression was enhanced in the product design.Taking an electric wheelchair as an example,the weight ranking of design elements were obtained under the target image to perform targeted optimization design.The results showed that this method could accurately extract user cognitive requirements on product image.The primary and second relationships between design elements were determined under target image,which provided new ideas for product image evaluation.
关键词
产品设计/意象评价/三维视角追踪/眼动试验Key words
product design/image evaluation/3D perspective tracking/eye tracking experiment引用本文复制引用
出版年
2024
NETL
NSTL
万方数据