Study on the Design Methods of Creative Product Oriented on its Cultural Semantics
The key of cultural and creative product design is to express its cultural semantics.In the paper the current situation of domestic cultural and creative product design and its drawbacks were studied,the semantic system structure of cultural and cre-ative product was constructed via creative form and cultural significances,and its visual expression was analyzed by indication-,emotion-and symbol-level.Based on that,the Human cultural and creative product design instance was analyzed,and the design procedure and methods of cultural and creative product from the perspective of product semantics was proposed,which provide prof-itable conference of cultural and creative product design.
Cultural and Creative ProductCultural SemanticsDesign ProcedureDesign Methods