Jiangxi Provincial Library and"Fan Deng Reading"Based on Tiktok Platform Comparative Research on Promotion
Public libraries and private reading institutions each play an important role in promoting reading.This paper compares the reading promotion work of public libraries and"Fan Deng's Reading"on the Tiktok platform from five aspects:promotion content,influence,fan groups,operation mode,and promotion purpose,aiming to provide new ideas for public libraries to promote reading on the Tiktok platform,and promote the high-quality development of public libraries'reading promotion work on the new media platform.
Tiktokreading promotionJiangxi Provincial LibraryFan Deng's Readingcomparative study
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