The Characteristic and Enlightenment of Reading Promotion in Shanghai Sinan Reading Club
This paper investigates Shanghai Sinan Reading Club and its reading promotion activities adopting network research and literature research methods,sorts out its establishment and development process under the background of universal reading,analyzes the content,method,and effectiveness of reading promotion,ex-plores the successful operation experience of reading promotion of Shanghai Sinan Reading Club and its in-spiration for reading promotion:multi party collaborative promotion to achieve normalization of reading pro-motion activities,constructing diverse reading scenarios and carrying out various reading promotion activities,strengthening media promotion and constructing a reading promotion communication matrix,deeply cultivat-ing professional services and forming a professional reading promotion brand.
万方数据
维普
