The Promotion Strategy of Red Culture in University Libraries in Ethnic Areas
This article uses methods such as online research,questionnaire survey,field investigation,and case compar-ative analysis to analyze and summarize the current situation of red culture theme activities carried out by undergraduate libraries in five ethnic minority autonomous regions.Research has found that red culture theme activities held by university libraries in ethnic minority areas lack distinctive features,weak interac-tivity,unclear effects,insufficient new media operation capabilities,and low utilization of red resources.Ex-plored innovative paths for promoting red culture in university libraries in western ethnic minority areas,in-cluding building a platform for promoting red cultural resources in ethnic regions,strengthening top-level design to build a long-term mechanism,creating a series of red cultural education brand activities,expand-ing the red cultural dissemination battlefield through new media communication media,and combining red resources with theme activities.
万方数据
维普
