Research on the Operation of Social Reading Promotion on New Media Platforms:Taking bilibili Platform as an Example
The rapid development of new media platforms has brought about a change in the way of reading promotion.According to the research of scholars at home and abroad,this paper summarizes the concept of social read-ing promotion and the advantages of social reading promotion of new media platforms,takes bilibili platform as an example to study the social reading promotion of new media platforms,explores the operation mecha-nism of the social reading promotion model framework of the bilibili platform,and optimizes the path of the social reading promotion of the new media,so as to ensure that new media platforms will play a greater role in the promotion of social reading in the future.We hope that new media platforms will play a greater role in social reading promotion in the future.