Research on the Current Status of Brand Building of University Libraries:Taking University Libraries in Tianjin in the Times of Media Convergence as Examples
This paper combs,classifies and analyzes the status quo of online and offline lecture brands,reading brands,data promotion brands,exhibition brands,audio and video brands and other brands construction of 20 public undergraduate university libraries in Tianjin through the combination of online research and field visits through official websites,Tiktok short video platforms,WeChat public platforms and other channels,consid-ers that current university libraries urgently need to effectively cultivate and enhance library brand aware-ness,create a library brand marketing service team,utilize readers'wisdom to promote brand marketing,broaden library brand marketing channels,do a good job in brand maintenance,enhance brand innovation,and ensure brand sustainability development.
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