Compared to the promotion effectiveness of self-media reading videos,there is still broad development space for university libraries to use video platforms for reading promotion.It is worth learning from the cre-ative experience of self-media reading accounts.This paper explores bilibili self-media reading accounts and their videos using network survey and content analysis methods,analyzes content characteristics,func-tions and value of these videos.The results show that bilibili reading videos can be divided into book inter-pretation,topic oriented,character themed,learning methods and"reading persuasion"videos based on con-tent.They have functional values such as reshaping reading and expanding the audience,co-creating and extending reading,information transmission and knowledge dissemination.At the same time,it is also neces-sary to be cautious that reading videos may weaken the audience's ability to read independently and think deeply.Based on the research results,it summarizes the experience and inspiration of reading videos for pro-moting reading to university libraries,namely actively grasping the trend of integrating online video and reading services,building a sustainable video reading resource based on relativism,considering and re-sponding to the negative impact of video-based reading.
关键词
高校图书馆/读书类视频/阅读推广/视频化阅读/自媒体
Key words
university library/reading videos/reading promotion/video-based reading/self-media
维普
万方数据