Practice and Analysis of Promoting the Reading of Ancient Books in Public Libraries under the New Media Environment:Take"Knowledge Cup·Ancient Book Content Creative Season"as an Example
Since the 18th National Congress of the Communist Party of China,the Party Central Committee with XiJinping as the core has made a series of major decisions and arrangements for inheriting and promoting excellent traditional Chinese culture.As one of the carriers of traditional culture,doing a good job in ancient books is conducive to continuing the Chinese context and enhancing the national cultural confidence.At present,the active utilization and popularization of ancient books have become a research hotspot.Public library is an important unit for the preservation of ancient books and the main position for the popularization of ancient books reading.From the perspective of the promotion of ancient books reading,this paper focuses on the activity of"Knowledge Cup·Ancient Books Content Creative Season",analyzes the development,effectiveness and shortcomings of the activity,and explores the optimization path of the mass communication of ancient books in public libraries under the new media environment.It provides reference for the activation and utilization of ancient books in public libraries,and effectively realizes the widespread dissemination of ancient books in the public level.
ancient booksreading promotionnew mediapublic library
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