Research on the Pathways of Short Video Brand Shaping for Domestic Public Libraries
This paper conducts research on short video marketing in 57 public libraries,with a focus on the rate of plat-form adoption,follower count,volume of works,dissemination power,the current state of serialized work construction,and the status of live streaming of its short video.Based on the analysis of the current state of short video development in public libraries,it proposes pathways for shaping the brand of public library short videos,including content leadership,hierarchical classification,collaborative win-win,and matrix dis-semination.
万方数据
维普
