This study focuses on the current situation and problems of rural sports development in Jiaxing,analyzes the impact of the rural revitalization strategy on rural sports and its potential opportunities,and puts forward practical and feasible strategies for the future development of rural sports in Jiaxing:strengthening infrastructure construction and optimizing resource allocation;improving the level and quality of rural sports service;creating a unique Jiaxing brand by integrating agricultural characteristics with sports events;improving Jiaxing rural sports talent training system.