The essence of sales inheritance by operators lies in the exercise of data portability rights by market entities.It can reflect laws of the market economy,including competition,value and supply-demand dynamics,and is of great significance to the protection of consumers'rights and interests,operational autonomy and fair competition in the context of the digital economy.Sales volume data should not be exclusively controlled by the original platform.Unlike other third-party-related data such as reviews,sales volume data provided by the original platform is not cost-free.Dividing the sales volume data between the original and new platforms is neither conducive to maximizing data utility nor beneficial for promoting orderly competition among market entities.Moreover,it fails to adapt to the dynamic development of consumer rights protection.Legal norms should establish the concept of sales volume inheritance,define the scope of sales volume inheritance,clarify the rules for transferring and using sales volume data,and provide corresponding safeguards,so as to remove obstacles for the orderly conduct of competitive behaviors and the effective improvement of consumer welfare in the era of digital economy with appropriate rule design and systematic normative path.
sales volume inheritancedata migrationautonomous operating rightsfair competitionconsumer rights protection
NETL
NSTL
万方数据
