Research on the Influence of Subjective Norms on Students'Participation in Club Behavior in Traditional Chinese Medicine Colleges
This study uses the theory of planned behavior as its research framework to verify the intentions of Jiangxi University of Chinese Medicine students to participate in clubs.A convenient sampling method was used to select 600 students from the school for questionnaire survey,and 501 valid questionnaires were obtained,with a valid recovery rate of 83.5%.Using descriptive statistics and path analysis,the results showed that subjective norm had a significant positive impact on behavioral intention among the variables of the theory of planned behavior.
The Theory of Planned BehaviorBehavioral IntentionSubject Norm
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