Investigating Satisfaction and Continuance Intention of a College Transition and Support Program:An Analysis Targeting Students Admitted under Preferential Programs
Students admitted under preferential programs face significant academic challenges,and it is the responsibility of universities to assist them in transitioning from high school to college and provide ongoing academic support.This study,using S University as a case,investigated 416 students admitted under preferential programs who enrolled in a college transition and support program.Based on the Expectation Confirmation Model and incorporating three variables:enjoyment,trust,and intention to recommend,a theoretical model was developed to examine students'satisfaction and continuance intention.The results confirm that confirmation positively influences perceived usefulness,trust,and enjoyment.Perceived usefulness and trust play a complete mediating role between confirmation and satisfaction.Perceived usefulness and trust positively influence satisfaction,while enjoyment and trust positively influence continuance intention.Lastly,continuance intention positively influences intention to recommend.For colleges aiming to implement similar programs in the future,this study suggests conducting effective promotional activities to raise expectation,ensuring both the usefulness and enjoyment of the courses,and fostering a strong bond of trust with students to enhances their satisfaction.The government and universities should build a long-term guarantee mechanism for student satisfaction and actively carry out compensatory education for academically disadvantaged groups.
students admitted under the preferential programscollege transition and support programexpectation confirmation modelsatisfactioncontinuance intention
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