How does the psychological capital promote the university student to start an undertaking the failure study:Based on the Moderation Effects of Failure Cost and Failure Tolerance
Since learning about entrepreneurial failure is an important means to exploite the positive effect of entrepreneurial failure and help university students with entrepreneurial failure to accumulate strength and continue to start businesses,exploring the influencing factors of university students'entrepreneurial failure learning has become a crucial issue.Based on the questionnaire data of 632 university students with experience of failed entrepreneurship,this paper analyzed the influences of four dimensions of university students'psychological capital(i.e.,self-efficacy,hope,resilience,optimism)on their learning of entrepreneurial failure,and discussed how failure cost and failure tolerance play the dual moderating role.The results indicated that:(1)self-efficacy,hope and optimism positively predict entrepreneurial failure learning,in other words,psychological capital has a positive role in promoting entrepreneurial failure learning;(2)The failure cost negatively moderates the relationship between hope and entrepreneurial failure learning,but it does not moderate the relationship between self-efficacy,resilience,optimism and entrepreneurial failure learning.With the increase of failure cost,the positive impact of hope on entrepreneurial failure learning is significantly reduced;(3)Failure tolerance positively moderates the relationship between resilience and entrepreneurial failure learning,but it does not moderate the relationship between self-efficacy,hope,optimism and entrepreneurial failure learning.In order to promote university students to effectively carry out entrepreneurial failure learning,the government should create an entrepreneurial environment tolerant of failure,colleges and universities should cultivate students'psychological capital,students should strengthen the preparation for entrepreneurial failure learning.
entrepreneurial university studentsentrepreneurial failure learningpsychological capitalfailure costfailure tolerance