Pathways and Strategies for High-Quality Early Childhood Care and Education Provision:An Empirical Study Based on the Satisfaction of Families with Children Aged 0-3 in Childcare Programs
Against the backdrop of current proactive population policies and in response to the society's pressing demand for childcare services for infants and toddlers aged 0-3,addressing the imbalance in childcare resource allocation and resolving the tension between families'urgent quest for high-quality services has emerged as a pivotal challenge for advancing the quality of early childhood care.This study investigates the key factors influencing parental repurchase intention and loyalty by examining their experiences and satisfaction levels with childcare services.Through an in-depth analysis,558 valid questionnaires were collected,and statistical analyses were conducted using SPSS 24.0 and AMOS 25.0 within a structural equation modeling framework.The findings reveal that five dimensions of satisfaction—teaching staff,fees,environment and facilities,educational activities,and location and schedule—positively impact loyalty,with cost being the most influential factor.Furthermore,social appraisal was found to partially moderate the paths from these factors,including fees and teaching quality,to loyalty.Based on these research conclusions,the study proposes strategies for enhancing the provision of high-quality childcare services,offering guidance to service providers and policymakers alike.These insights contribute to the development of a more equitable,efficient,and family-oriented childcare system.
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