大数据对企业工商管理决策的影响
Impact of Big Data on Enterprise Business Management Decisions
刘亚坤1
作者信息
- 1. 甘肃省远大路业集团有限公司,兰州 730030
- 折叠
摘要
在当前竞争日益激烈的市场背景下,传统决策管理模式已无法充分满足现代企业的动态发展需求.本文系统性地探讨了大数据环境下企业综合管理的战略导向,明确界定了大数据技术的核心定义,并深入剖析了其显著发展优势如何多维度地重塑企业的工商管理决策流程.从长远发展视角出发,本文提出了一系列针对性强、实用性高的解决对策,旨在助力企业有效融入大数据环境,显著提升决策效率与准确性,进而在激烈的市场竞争中稳固其竞争优势,实现可持续发展.
Abstract
In the context of an increasingly competitive market,traditional decision-making management models can no longer fully meet the dynamic development needs of modern enterprises.This paper systematically explores the strategic orientation of comprehensive enterprise management in the big data environment,clearly defines the core concepts of big data technology,and deeply analyzes how its significant developmental advantages reshape the decision-making processes of business management across multiple dimensions.From a long-term development perspective,this paper proposes a series of highly targeted and practical solutions aimed at helping enterprises effectively integrate into the big data environment,significantly enhancing decision-making efficiency and accuracy,and thereby consolidating their competitive advantages in the fierce market competition to achieve sustainable development.
关键词
大数据/企业/工商管理/管理决策Key words
big data/enterprise/business management/management decision-making引用本文复制引用
出版年
2025
NETL
NSTL
万方数据