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建筑施工企业经营管理与市场开发的思考

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建筑施工企业在市场竞争日益激烈的环境中,亟需重视经营管理与市场开发的结合。通过科学的经营管理,企业能够提高内部效率、降低成本、优化资源配置,并增强自身的市场竞争力。同时,市场开发需要企业深入分析行业动态、客户需求及竞争对手的策略,制定灵活的市场营销方案。
Reflections on the Management and Market Development of Construction Enterprises
In the increasingly competitive market environment,construction enterprises urgently need to focus on the integration of business management and market development.Through scientific business management enterprises can improve internal efficiency,reduce costs,optimize resource allocation,and enhance their market competitiveness.Meanwhile,market development requires enterprises to deeply analyze industry trends,customer,and competitors'strategies,and formulate flexible marketing plans.

construction enterprisesoperation and managementmarket developmentcompetitivenessresource allocation

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中铁一局集团第四工程有限公司,咸阳 712000

建筑施工企业 经营管理 市场开发 竞争力 资源配置

2025

价值工程
河北省技术经济管理现代化研究会

价值工程

影响因子:0.559
ISSN:1006-4311
年,卷(期):2025.44(3)