In the increasingly competitive market environment,construction enterprises urgently need to focus on the integration of business management and market development.Through scientific business management enterprises can improve internal efficiency,reduce costs,optimize resource allocation,and enhance their market competitiveness.Meanwhile,market development requires enterprises to deeply analyze industry trends,customer,and competitors'strategies,and formulate flexible marketing plans.
关键词
建筑施工企业/经营管理/市场开发/竞争力/资源配置
Key words
construction enterprises/operation and management/market development/competitiveness/resource allocation