Research on Personalized Customized Marketing Mode of"Internet+Featured Agricultural Products"in Zhuxi County
With the new development of Internet technology,rural agriculture is facing new opportunities and challenges in the new environment.In order to drive the sales of agricultural products represented by tea in Zhuxi County,promote the development of industries in Zhuxi County,and assist in rural revitalization,this article analyzes the development of characteristic agricultural products and e-commerce in Zhuxi County,and proposes the"RSLD"personalized customized marketing model.Firstly,we use rural cultural tourism as the brand and utilize new media and integrated media to promote and attract traffic.The second is to use short videos as a breakthrough point to grasp the high-quality and branded rural characteristics.Third,take the live broadcast platform as the media to carry out live video number,Tiktok and other live broadcasts for selling goods.The fourth is to create a new rural business model of"Internet+"with the goal of digital village,in order to promote the development of rural industries in Zhuxi County and broaden the distribution of rural characteristic agricultural products.
NETL
NSTL
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