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建筑市场绿色采购激励策略演化博弈研究

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为实现我国"双碳"目标和人与自然和谐共生的现代化,绿色发展成为我国当前必然趋势,绿色采购是实现绿色发展的关键环节.为分析建筑市场绿色采购激励策略,基于演化博弈理论构建建筑项目业主、建筑企业和政府的三方演化博弈模型并分析演化稳定策略,结合 Matlab 数值仿真探究不同补贴和处罚参数对演化稳定策略的影响,揭示政府激励策略的作用机制.研究表明:政府应早期重补贴后期重处罚;政府对建筑企业补贴的效果优于对项目业主补贴的效果;政府对项目业主处罚的效果优于对建筑企业处罚的效果.并为促进建筑业绿色发展对政府建筑市场绿色采购激励策略提出建议.
Study on the Evolutionary Game of Incentive Strategies for Green Procurement in the Construction Market
To achieve China's'dual carbon'goal and realize modernization with harmonious coexistence between humanity and nature,green development has become an inevitable trend.Green procurement is a crucial aspect of achieving green development in the construction market.To analyze green procurement incentive strategies in the construction market,an evolutionary game model involving three parties—the construction project owner,the construction enterprise and the government—is constructed based on evolutionary game theory.The evolutionary stable strategies are analyzed,and Matlab numerical simulations are utilized to explore the effects of different subsidy and penalty parameters on the evolutionary stable strategies,revealing the mechanism of government incentive strategies.The study indicates the following:the government should emphasize subsidies in the early stage and focus on penalties in the later stage;the effectiveness of subsidies on construction companies is greater than on project owners;the effectiveness of penalties on project owners is greater than on construction companies.Finally,recommendations are provided for government incentive strategies for green procurement in the construction market to facilitate the green development of the construction industry.

green procurementincentive strategyconstruction marketevolutionary game

李国良、曹沛、杨晓杰、范建双

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昆明理工大学 建筑工程学院,云南 昆明 650500

浙江工业大学 经贸管理学院,浙江 杭州 310000

绿色采购 激励策略 建筑市场 演化博弈

2024

工程管理学报
哈尔滨工业大学 中国建筑业协会管理现代化专业委员会

工程管理学报

CSTPCDCHSSCD
影响因子:1.613
ISSN:1674-8859
年,卷(期):2024.38(4)
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