A Process and Method for Constructing Key Intelligence Topics Based on Product Perspective
The conventional strategic-oriented competitive intelligence(CI)systems exhibit strong autonomy but fall short of meeting the intelligence demands of enterprises engaged in product development.The universally applicable product-oriented competitor analysis,lacking methodological guidance,results in the misallocation of enterprise resources due to the intricacy of information outputs and the deficiency of fostering innovation.Hence,the imperative lies in crafting a product-relevance intelligence system guided by internet-derived information.Upon the established methodology for crafting key intelligence topics(KITs),we introduce the concept of product-oriented key intelligence topics(PKITs),delineate the four distinct domains of PKITs,and outline the methods and procedures for system aggregation.The collection of market,user,and technical information is a prerequisite for the intelligence system of enterprise product development.In dynamic market environments,it is necessary to extend forward-looking intelligence thinking and develop agile intelligence processes to improve the competitiveness of enterprise products.
competitive intelligencekey intelligence topicsproduct perspectiveinformation managementintelligence system
万方数据
维普
