透过"名"与"实"分离表象识别真实竞争情报行为场景——以香橼公司做空恒大地产报告为例
Research on Identifying the Real Competitive Intelligence Application Scenarios Through the Separation of"Name"and"Reality"—Take the Report of Citron Research Shorting Evergrande Real Estate as an Example
陈峰1
作者信息
- 1. 中国科学技术信息研究所,北京 100038
- 折叠
摘要
以香橼公司2012年做空恒大地产事件为例,提出透过"名"与"实"分离表象识别真实的竞争情报行为场景的学术问题.从竞争情报专业视角,概要介绍香橼公司2012年做空恒大地产报告内容要点,对香橼公司做空恒大地产案例进行解析,提出了对竞争情报研究与服务创新发展的启示,强调指出新形势下透过"名"与"实"分离表象识别现实社会中诸多真实的竞争情报行为场景,对于做好竞争情报研究与服务创新工作具有重要意义.
Abstract
Taking the report of Citron Research shorting Evergrande Real Estate as an example,the academic problems have arisen about identifying the real competitive intelligence application scenarios through the separation of"name"and"reality".From the perspective of competitive intelligence,the main points of the report of Citron Research shorting Evergrande Real Estate are introduced briefly,and the cases of Citron Research shorting Evergrande Real Estate Group are analyzed,the enlightenments for the research and practice of competitive intelligence community are given,the great significance for competitive intelligence research and service innovation to identify real competitive intelligence application scenarios through the separation of"name"and"reality"is emphasized at the end.
关键词
竞争情报/用户研究/需求识别/行为场景Key words
competitive intelligence/user study/need identification/application scenario引用本文复制引用
出版年
2024
NETL
NSTL
万方数据