Four Enchantments:Theorizing the Use of Emotional Appeal in Public Design with Case Studies
In this article,we explore an important concept in public realm design in the discipline of the built environment,the construct of a magical,fascinating and wonder-evoking feeling.We describe this construct as the Enchantments of Design.Based on literature and case studies,this article describes and summarizes the rele-vance of Enchantment in contemporary public design,and theorize four strategies of its production in the design process.This theory of"Four Enchantments"is then explored using practical cases in a range of project types and backgrounds,to examine its applicability,characteristic of generation,tactics and outcomes.
EnchantmentDesign principlesEmotional responsesArchitecture designLandscape designPublic designDesign process