首页|文化生态视域下汾酒遗产资源谱系与全球品牌建设

文化生态视域下汾酒遗产资源谱系与全球品牌建设

扫码查看
在文化生态视域下,汾酒的发展根植于其丰富的遗产资源谱系,该谱系涵盖了自然和农业遗产、历史遗产、非物质文化遗产以及工业遗产在内的多个维度.综合开发与利用这一谱系资源,为汾酒在品牌塑造、宣传策略以及技艺传承等方面面临的难题提供了新的解决之道.强化汾酒品牌文化宣传力度、构建汾酒品牌推介与展示新场景、深化产品品质控制与消费者临场体验,旨在通过汾酒及其原产地的独特文化生态,彰显汾酒文化品牌的深厚底蕴与独特魅力,进而讲述品牌故事,塑造品牌形象,助力汾酒品牌在全球市场中实现更为辉煌的成就.
Fenjiu Heritage Resource Genealogy and Global Brand Building in the Perspective of Cultural Ecology
In the context of cultural ecology,the development of Fenjiu is rooted in its rich heritage resource spectrum,which covers multiple dimensions including natural and agricultural heritage,historical heritage,intangible cultural heritage and industrial heritage.The comprehensive development and utilisation of this genealogy provides a new solution to the problems faced by Fenjiu in brand promotion strategy and technology inheritance.Strengthening Fenjiu brand culture promotion,building new scenarios for Fenjiu brand promotion and display,deepening product quality control and consumer experience are all aimed at highlighting Fenjiu's deep heritage and unique charm through Fenjiu's unique cultural ecology and its place of origin,so as to tell a more vivid and vivid brand story,create a unique brand image,and help Fenjiu brand to achieve even more brilliant achievements in the global market.

Heritage resource genealogyCultural ecologyFenjiuGlobal brandCultural heritage

侯姝慧、武一鸣

展开 >

山西大学文学院,山西 太原 030006

遗产资源谱系 文化生态 汾酒 全球品牌 文化遗产

2024

晋中学院学报
晋中学院

晋中学院学报

影响因子:0.186
ISSN:1673-1808
年,卷(期):2024.41(6)