Fenjiu Heritage Resource Genealogy and Global Brand Building in the Perspective of Cultural Ecology
In the context of cultural ecology,the development of Fenjiu is rooted in its rich heritage resource spectrum,which covers multiple dimensions including natural and agricultural heritage,historical heritage,intangible cultural heritage and industrial heritage.The comprehensive development and utilisation of this genealogy provides a new solution to the problems faced by Fenjiu in brand promotion strategy and technology inheritance.Strengthening Fenjiu brand culture promotion,building new scenarios for Fenjiu brand promotion and display,deepening product quality control and consumer experience are all aimed at highlighting Fenjiu's deep heritage and unique charm through Fenjiu's unique cultural ecology and its place of origin,so as to tell a more vivid and vivid brand story,create a unique brand image,and help Fenjiu brand to achieve even more brilliant achievements in the global market.