我国节庆旅游高质量发展策略探究
Research on the High Quality Development Strategy of Festival Tourism in China
王景盼1
作者信息
- 1. 中共开封市委党校 马列教研室,河南 开封 475004
- 折叠
摘要
节庆旅游作为旅游业活动的重要组成部分,对推动我国旅游业高质量发展具有重要意义.近年来,全国各地涌现出大量节庆旅游活动,节庆旅游市场供需两旺,许多节庆旅游活动还下沉县乡村,另外,"云上节庆"也热闹非凡.这些活动均呈现出鲜明的特征.多方协作,联合办会,保证了节庆旅游活动的顺利开展.当前,节庆旅游活动本身还存在一些问题,如生命周期短、内容缺乏创新、市场化程度低等.对此,应顺应市场规律,拓宽市场,吸引大众参与,同时,发挥政府的引导和监督职能,守正创新,利用节庆活动讲好中国故事,推动新时代我国节庆旅游高质量发展.
Abstract
Festival tourism,as the important component of the tourism industry,is of the great significance in promoting the high-quality development of China's tourism industry in the new era.In recent years,a large number of festival tourism activ-ities have emerged across the country,and their current development status is characterized by continuous government sup-port,strong supply and demand in the festival tourism market,festival tourism activities sinking into counties and villages,lively"cloud festivals",and multi-party cooperation and joint organization.However,these festival tourism activities also have many problems,such as short lifecycle,lack of innovation in content,and low degree of marketization.In order to promote the high-quality development of festival tourism in China,we should broaden the market,do a good job in public participation,comply with market rules,make good use of government functions and use festival activities to tell the story of China.
关键词
我国节庆旅游/高质量发展/策略Key words
festival tourism in China/high-quality development/strategic引用本文复制引用
出版年
2024
NETL
NSTL
万方数据