"双碳"目标下新能源汽车消费者购买意愿的影响因素实证研究
An Empirical Study on the Influencing Factors of New Energy Vehicle Consumers'Purchase Intention under the"Dual Carbon"Goal
魏玺丞 1杨芷怡 2田园1
作者信息
- 1. 北京联合大学应用文理学院 北京 100191
- 2. 北京林业大学经济管理学院 北京 100083
- 折叠
摘要
本研究旨在为政策制定和实施提供科学依据,推动可持续发展和低碳经济的实现,促进"双碳"目标的成功实现.本研究在分析新能源汽车的市场规模、发展规划和市场前景基础上,通过问卷调查和现场访谈等方式,分析了双碳目标下政府制定的相关政策对消费者购买新能源汽车的影响机制,并通过实证分析研究了新能源汽车消费者购买意愿的影响因素,在实证分析结果上提出新能源汽车消费前景和产业发展的对策建议.
Abstract
This study aims to provide scientific evidence for policy formulation and implementation,promote sustainable development and a low-carbon economy,and facilitate the successful achievement of the"dual carbon"goals.Based on an analysis of the market size,development planning,and market prospects of new energy vehicles,this study analyzed the impact mechanisms of government policies under the dual carbon goals on consumer purchases of new energy vehicles through methods such as questionnaires and field interviews.Furthermore,it investigated the factors influencing the purchasing intentions of new energy vehicle consumers through empirical analysis.Based on the results of the empirical analysis,the study proposed strategic recommendations for the consumer prospects and industrial development of new energy vehicles.
关键词
"双碳"目标/新能源汽车/购买意愿/影响因素Key words
"dual carbon"goal/new energy vehicles/purchase intention/influencing factors引用本文复制引用
基金项目
教育部人文社会科学研究一般项目(2021)(21YJC630127)
北京联合大学高水平孵化项目(2023)(SKZD202308)
北京市市属高校教师队伍建设支持计划优秀青年人才项目(2022)(BPHR202203220)
出版年
2024
NETL
NSTL
万方数据