Taking the Pollen Club as an example,this paper uses web crawler technology to collect online messages and comments from users of the open innovation platform,and uses K-means algorithm and Kano model to analyze and define the types of users'needs for the open innovation community.The results show that the reward system and official feedback belong to the excitatory needs,the service and user experience belong to the expectation needs,the products and interactions belong to the basic needs,and the advertising,community operation,and posting specifications belong to the undifferentiated needs.Finally,the paper puts forward some suggestions for open innovation community according to the different types of requirements,so as to support the further improvement and optimization of open innovation community.
关键词
用户评论/开放式创新社区/Kano模型/用户需求
Key words
user comments/open innovation community/kano model/user needs
维普
万方数据