作者信息
- 1. 河南理工大学经济管理学院 河南焦作 454000
- 折叠
摘要
计划行为理论认为，行为态度、主观规范及知觉行为控制三个因素能够深刻影响行为意向，进而决定行为。该理论在国外已被广泛应用于多个行为的领域，并被证实能够提高对行为的预测力及解释力。本文将计划行为理论应用于研究企业低碳生产行为，以期为企业进行低碳生产提出相应建议。
Abstract
TPB holds the three elements including attitude, subjective norm and perceived behavioral control have a great effect on behavior intention and behavior. This theory has been applied to many behavior fields, and proved to improve predictive power and explanatory power of behavior. TPB is applied to study companies’ low-carbon production behavior, suggestions of companies’ low-carbon production are offered.
关键词
计划行为理论/行为意向/企业低碳生产Key words
theory of planned behavior/behavior intention/companies’ low-carbon production引用本文复制引用
出版年
2014
NETL
NSTL
维普
万方数据