Research on the "Presence-empathy" Effect of Digital Technologies in Online Exhibition Halls
With the development and application of digital technologies,online exhibition halls have become one of the important modes of cultural dissemination.The dual effects of immersion and emo-tional resonance empowered by digital technologies produce a"presence-empathy"effect.Studies has focused on and elucidated the digital innovation logic of online exhibition halls,and reflected their po-tential psychological impact.However,little attention has been paid to the deeper rules of presence and the empathetic effects inspired.Therefore,this study simulates this scene and invites those who observe the images from online exhibition halls with metaphor extraction to explore the intrinsic connec-tion between"presence-empathy"based on interviews and surveys.It has found that the"presence-empathy"effect of digital technology in online exhibition halls includes three levels of characteristics and corresponding rules,namely,"emotional empathy and physical and psychological experience","cognitive empathy and physical and psychological communication",and"psychological transcendence and memory reproduction",systematically explaining the meaning extension from the"presence-em-pathy"and"physical and psychological memory".
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