Research on Competitive Strategies for Multi-product Diffusion Based on Social Network Effects
Product diffusion and competitive strategies are important areas of marketing management research.The process of product diffusion is influenced by various factors,such as social network structure,product quality,initial seed users and competitive environment,and often presents a mechanism of the wealthy becoming richer and forming popular products.Based on the perspective of social networks,the method of multi-agent simulation experiments is used to establish a product diffusion model,in order to simulate and analyze the formation mechanism of the richer mechanism in product diffusion,and analyze the effectiveness of product quality strategy and initial seed user strategy in market com-petition.Through simulation data analysis,it is found that product quality strategies have good effects when the initial seed users are low and the number of adopters is small.However,when the product adoption ratio exceeds 0.16,the rich mechanism forms and exhibits a strong posi-tive feedback effect,forming an irreversible trend.In multi-product market competition,it is necessary to use both strategies simultaneously in order to achieve good competitive results with lower investment costs.
social network effectsproduct diffusioncompetitive strategy
NETL
NSTL
万方数据
维普
