A Study on Higher Vocational Students'Entrepreneurial Intention and Its Influencing Factors Based on TPB Model:Taking Two Higher Vocational Colleges in Shanghai as an Examples
Based on 639 valid questionnaires from two higher vocational colleges in Shanghai,an empirical analysis is conducted.By construc-ting a theory of planned behavior(TPB)model and combining with the individual entrepreneurial intention scale(IEIS),it focuses on the influ-ence of entrepreneurial attitude,entrepreneurial self-efficacy,entrepreneurial subjective norms and entrepreneurial education on entrepreneurial intention.The results show that there is a significant positive correlation between each dimension and entrepreneurial intention,and entrepre-neurial attitude,entrepreneurial self-efficacy and entrepreneurial subjective norms play a significant mediating role in the influence of entrepre-neurial education on entrepreneurial intention.As the most important external resource,school support needs to strengthen the education and guidance of students in the identification of entrepreneurial opportunities,team management ability and entrepreneurial values.The family or their own entrepreneurial experience and resources will significantly promote entrepreneurial intention.It is suggested to focus on specific groups such as middle and higher vocational students,junior students and boys,dig deep into their existing entrepreneurial projects and entre-preneurial needs,and enhance the overall entrepreneurial intention by creating typical entrepreneurial cases.
theory of planned behavior(TPB)modelentrepreneurial intentionentrepreneurship educationinfluencing factors
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