SERVQUAL-IPA Model Based on Rural Homestay Service Quality Evaluation and Improvement Path Research
Under the background of ecological civilization and rural revitalization,rural homestay are booming.In order to improve the quality of homestay service,promote the coordinated development of homestay economy and ecological civilization construction,and comply with the development demand of experience economy,taking Conghua City of Guangzhou as an example,the SERVQUAl-IPA model was constructed based on the original SERVQUAL model by adding"experience"index and combining IPA analysis method.Based on this model,the service quality of rural homestay was evaluated and quantitatively analyzed.The results show that the service perception of provincial homestay is high-er than the service expectation,while the service perception of ordinary homestay is lower than the expectation,indicating that it needs further improvement.Finally,according to the six dimensions of SERVQUAL model,the corresponding countermeasures to provide an effective path and reference value for improving the service quality of rural homestay are put forward.
万方数据
维普
