The Crisis Evolution and Guidance of Housing Rental Market under the Cumulative Effect of Negative Emotions
The illegal and disorderly operation of the housing rental operators will cause the cumulative effect of negative emotions of tenants,which easily leads to the market crisis and bring a huge impact on the industry.The SEIR(susceptible,exposed,infectious,recovered)evolutionary game model is constructed to analyze the game relationship between the behavior strategies of local governments and housing rental operators,and the evolution path of tenants'emotional perception under different strategy choices of both sides.The rule that the game system of the housing rental market reaches the stable state is discussed,which is helpful to provide decision support for government industry governance.The perception of local governments and leaseholders on the industry's hidden profits and losses has an important impact on their behavioral strategies.The excess income from illegal operations is easy to cause operators to have short-sighted behavior.The local government plays an important role in controlling,guiding and regulating the housing rental market crisis.It should take into account the short-term financial benefits and the long-term development of the industry.Repairing tenants'negative emotional cognition is of great significance to prevent the outbreak and evolution of market crises.Local governments and operators should take positive attitude to make up for tenants'losses,guide positive emotions,and achieve benign control and effective prevention of market crises.