Case Study on the Transformation and Upgrading of Traditional Manufacturing Enterprises with the Assistance of All-encompassing Interest-based E-commerce:Shirt Lao Luo
Taking Shirt Lao Luo as the research object,a case study method was adopted to explore the important mechanism of all-encompassing interest-based E-commerce in helping traditional manufacturing enterprises transform and upgrade.The research has found that as a new form of consumer internet,all-encompassing interest-based E-commerce has the characteristics of low cost,wide user base,and strong social attributes.As a traditional manufacturing enterprise in the textile and clothing industry,Shirt Lao Luo,with the help of all-encompassing interest-based E-commerce platform,has broken away from the traditional scale and low profit development model by introducing flexible manufacturing production lines,digital supply chains,and E-commerce operation teams,and it has achieved transformation and upgrading towards an enterprise with independent shirt brands.
all-encompassing interest-based E-commerceconsumer internettraditional manufacturing enterprisestransformation and upgradingcase study
万方数据
维普
