Case Study on the Transformation and Upgrading of Traditional Manufacturing Enterprises with the Assistance of All-encompassing Interest-based E-commerce:Shirt Lao Luo
Case Study on the Transformation and Upgrading of Traditional Manufacturing Enterprises with the Assistance of All-encompassing Interest-based E-commerce:Shirt Lao Luo
Taking Shirt Lao Luo as the research object,a case study method was adopted to explore the important mechanism of all-encompassing interest-based E-commerce in helping traditional manufacturing enterprises transform and upgrade.The research has found that as a new form of consumer internet,all-encompassing interest-based E-commerce has the characteristics of low cost,wide user base,and strong social attributes.As a traditional manufacturing enterprise in the textile and clothing industry,Shirt Lao Luo,with the help of all-encompassing interest-based E-commerce platform,has broken away from the traditional scale and low profit development model by introducing flexible manufacturing production lines,digital supply chains,and E-commerce operation teams,and it has achieved transformation and upgrading towards an enterprise with independent shirt brands.
关键词
全域兴趣电商/消费互联网/传统制造业企业/转型升级/案例研究
Key words
all-encompassing interest-based E-commerce/consumer internet/traditional manufacturing enterprises/transformation and upgrading/case study
维普
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