Case Study on the Transformation and Upgrading of Traditional Manufacturing Enterprises with the Assistance of All-encompassing Interest-based E-commerce:Dong Li Cashmere
Case Study on the Transformation and Upgrading of Traditional Manufacturing Enterprises with the Assistance of All-encompassing Interest-based E-commerce:Dong Li Cashmere
Taking Dong Li Cashmere as the research object,a case study method was adopted to explore the main mechanisms of all-encompassing interest-based E-commerce in helping traditional manufacturing enterprises transform and upgrade.The research has found that Dong Li Cashmere,as a traditional manufacturing enterprise,has transformed from an OEM factory to a leading manufacturing enterprise with independent brands and mastery of the entire cashmere textile industry chain which is with the help of all-encompassing interest-based E-commerce.Guided by the new model of all-encompassing interest-based E-commerce,Dong Li Cashmere enterprise has introduced flexible manufacturing and intelligent storage systems,built a digital supply chain for the enterprise,extended to high value-added links such as design,research and development,and brand operation,and then it has achieved transformation and upgrading of the enterprise.
关键词
全域兴趣电商/传统制造业企业/数字化/转型升级/案例研究
Key words
all-encompassing interest-based E-commerce/traditional manufacturing enterprises/digitization/transformation and upgrading/case study
维普
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