Case Study on the Transformation and Upgrading of Traditional Manufacturing Enterprises with the Assistance of All-encompassing Interest-based E-commerce:Dong Li Cashmere
Taking Dong Li Cashmere as the research object,a case study method was adopted to explore the main mechanisms of all-encompassing interest-based E-commerce in helping traditional manufacturing enterprises transform and upgrade.The research has found that Dong Li Cashmere,as a traditional manufacturing enterprise,has transformed from an OEM factory to a leading manufacturing enterprise with independent brands and mastery of the entire cashmere textile industry chain which is with the help of all-encompassing interest-based E-commerce.Guided by the new model of all-encompassing interest-based E-commerce,Dong Li Cashmere enterprise has introduced flexible manufacturing and intelligent storage systems,built a digital supply chain for the enterprise,extended to high value-added links such as design,research and development,and brand operation,and then it has achieved transformation and upgrading of the enterprise.
all-encompassing interest-based E-commercetraditional manufacturing enterprisesdigitizationtransformation and upgradingcase study
万方数据
维普
