Case Study on the Transformation and Upgrading of Traditional Manufacturing Enterprises with the Assistance ofAll-encompassing Interest-based E-commerce:ShiMu·AiLuolin
Case Study on the Transformation and Upgrading of Traditional Manufacturing Enterprises with the Assistance ofAll-encompassing Interest-based E-commerce:ShiMu·AiLuolin
Based on the object of ShiMu,the method of case study was applied,and the impacts of all-encompassing interest-based E-commerce on upgrading of traditional manufacturing enterprises was discussed.Results show that ShiMu conducts cooperation with all-encompassing interest-based E-commerce under the impacts of epidemic of COVID-19 and in the context of the changes of consumption patterns and product categories,which lead to great developments of brand efficiency,sales channel and business performance.During the upgrading of ShiMu,all-encompassing interest-based E-commerce helps enhance the ability of market,promotion,organization and lean management by taking the advantage of platform,technology and ecosystem.
关键词
全域兴趣电商/传统制造业企业/转型升级/案例研究
Key words
all-encompassing interest-based E-commerce/traditional manufacturing enterprises/upgrading/case study
维普
万方数据