Study on the Factors Influencing Consumption Satisfaction of O2O Hot Pot Catering from the Perspective of Merchants
In order to study the issue of consumer satisfaction in O2O(online to offline)hot pot catering,based on a review of relevant literature,the application of O2O catering model and the influencing factors of customer satisfaction are analyzed.Taking Guangzhou as the research sample,a structural equation model is used to study the satisfaction problem of O2O hot pot catering consumption from the perspective of merchants.The results show that the merchant environment and service have the most important impact on the promotion and promotion of merchants.The various contents in the products and services of merchants have varying degrees of influence.The location of the merchant and some factors in the merchant environment have an impact.Finally,relevant countermeasures and suggestions are proposed for improving consumer satisfaction for hot pot catering businesses.
O2O(online to offline)hot pot cateringsatisfactioninfluencing factorsstructural equation model
万方数据
