The Study on the Perception of Museum Tourists from the Perspective of Digital Empowerment
Based on the cognitive-affective theory,the user-generated content network text data and content analysis method of Guanghan Sanxingdui Museum are used to study the differences in tourists perception of the tourism image of Guanghan Sanxingdui Museum before and after digital empowerment,in order to clarify the influence mechanism of digital empowerment on tourists'image perception.The results show that after digital empowerment,tourists pay more attention to cultural value and mixed reality(MR)explanation methods.After digital empowerment,tourists'emotional attitudes towards Sanxingdui Museum have not changed much,but they have higher expectations for infrastructure,openness,and tourism content.The research results can provide reference for the development of tourism in other museums.
NETL
NSTL
万方数据
维普
