A Text Study of Online Commentary on Wildlife Tourism Experience in Digital Age:Taking Chengdu Research Base of Giant Panda Breeding as an Example
The text analysis method is used to study the tourist review text of Ctrip's Chengdu Research Base of Giant Panda Breeding.ROST ContentMining6 and UCINET 6 are used to conduct semantic network analysis,centrality analysis and emotion analysis on tourist online reviews.The research results are as follows:Social Semantic Network analysis"panda"and"Huahua"constitute the first-level core high-frequency words,"queue","cute"and"Chengdu"are the second-level core words,and are interrelated with the first-level words.The positive emotion accounted for 75.15％,the neutral emotion accounted for 12.13％,and the negative emotion accounted for 12.72％.
tourism image perceptionwildlife tourismweb text analysis
万方数据
