Influencing Factors of Low-carbon Consumption Behavior of Hangzhou Residents Based on Structural Equation Model
There is an urgent need to take action to mitigate climate change,but intervention policies based on consumer perspectives are also crucial compared to considering them from the government and business perspectives.A comprehensive model of consumer low-carbon consumption was constructed based on the value belief norm model,planned behavior theory,etc.,and structural equation modeling was used to analyze resident low-carbon consumption behavior and its influencing factors.The results show that various factors affect residents'low-carbon consumption behavior by influencing their willingness,among which environmental values are the most important factors affecting residents'willingness to low-carbon consumption behavior,but they are realized through the awareness of consequences and responsibility.Residents'low carbon consumption emotion has a positive impact on low carbon consumption intention.Therefore,it is proposed that the government should take the lead in promoting low-carbon consumption in the whole society.In addition,the technological advantages and Internet advantages of Hangzhou should also be brought into play to promote low-carbon consumption of residents.
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