Whole domain interest E-commerce is a major innovation in E-commerce.Based on the development status of Douyin E-commerce in all areas of interest E-commerce from 2021 to 2023,business methods is studied.The research found that from 2021 to 2023,Douyin E-commerce has a low net promoter value in sales recommendations;the coordination between E-commerce and marketing is poor in the sales process.The problem of operating efficiency that needs to be improved in terms of sales results.Based on this,suggestions are put forward:develop sustainable groups of people in terms of sales recommendations,provide good products at good prices during the sales process,and carry out full-field construction with content as the center in terms of sales results.Through the comprehensively analysis of the advantages and disadvantages of Douyin's new all-area interest E-commerce model,it is helpful to further improves the operating methods of the all-area interest E-commerce system,thereby achieving the sustainable development of Douyin E-commerce and providing guidance for the development of other e-commerce companies.sample.
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