首页|基于全域兴趣电商体系的经营方法——以抖音电商为例

基于全域兴趣电商体系的经营方法——以抖音电商为例

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全域兴趣电商体系是电子商务的重大创新.基于2021-2023年抖音电商的全域兴趣电商发展桌面研究,分析电商经营方法.研究发现:2021-2023年抖音电商在销售推荐上净推荐值较低;在销售过程中电商与营销协同较差;在销售结果上经营效率有待提升.基于此,提出在销售推荐上发展可持续人群、在销售过程中供给优价好物、在销售结果上以内容为中心开展全场域建设的建议.通过综合分析抖音电商全域兴趣电商新模式的优劣,为进一步完善全域兴趣电商体系的经营方法提供了启示,从而实现抖音电商的可持续发展,为其他电商平台发展提供样本.
Business Methods Based on the Global Interest E-commerce System:Taking Douyin E-commerce as an Example
Whole domain interest E-commerce is a major innovation in E-commerce.Based on the development status of Douyin E-commerce in all areas of interest E-commerce from 2021 to 2023,business methods is studied.The research found that from 2021 to 2023,Douyin E-commerce has a low net promoter value in sales recommendations;the coordination between E-commerce and marketing is poor in the sales process.The problem of operating efficiency that needs to be improved in terms of sales results.Based on this,suggestions are put forward:develop sustainable groups of people in terms of sales recommendations,provide good products at good prices during the sales process,and carry out full-field construction with content as the center in terms of sales results.Through the comprehensively analysis of the advantages and disadvantages of Douyin's new all-area interest E-commerce model,it is helpful to further improves the operating methods of the all-area interest E-commerce system,thereby achieving the sustainable development of Douyin E-commerce and providing guidance for the development of other e-commerce companies.sample.

whole domain interest E-commercebusiness methodsDouyin E-commerce

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广西科技师范学院财经学院,广西来宾 546199

马来西亚思特雅大学社会科学与文科学院,吉隆坡56000

全域兴趣电商 经营方法 抖音电商

2022年度广西高校中青年教师科研基础能力提升项目

2022KY0831

2024

科技和产业
中国技术经济学会

科技和产业

影响因子:0.361
ISSN:1671-1807
年,卷(期):2024.24(17)
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