首页|基于抖音平台分析"新农人"题材短视频出圈的关键因素

基于抖音平台分析"新农人"题材短视频出圈的关键因素

扫码查看
为探析农村生活题材短视频在抖音平台上出圈的关键指标及影响因素,通过对抖音平台上农村生活题材短视频的数据收集和分析,结合相关文献综述和实证研究方法,分析关键指标的因子,揭示农村生活题材短视频出圈的内在机制和规律.研究发现,农村生活题材短视频在抖音平台上获得广泛关注的关键指标主要包括播放量、点赞数、评论数.其中,内容的真实性、情感共鸣、创作者的影响力等因素对视频出圈起到了重要作用.此外,平台推荐、用户互动等因素也对视频的火爆程度产生了显著影响.研究结果可为农村生活题材短视频的创作和传播提供重要启示,为短视频内容创作领域的发展提供理论支持和实践指导.
Analysis on the Key Factors of the Short-sighted Frequency Circle of the Theme of"New Farmers"Based on the Tiktok Platform
In order to explore the key indicators and influencing factors of short videos about rural life on the Douyin platform,through the data collection and analysis of short videos about rural life on the Douyin platform,combined with relevant literature review and empirical research methods,the correlation and regression analysis of key indicators are analyzed to reveal the internal mechanism and law of the short-sighting frequency circle of rural life.It is found that the key indicators for short videos about rural life to gain wide attention on the Douyin platform mainly include the number of plays,the number of likes,the number of comments and the number of shares.Among them,the authenticity of the content,emotional resonance,the influence of the creator and other factors play an important role in the video circle.In addition,platform recommendations,user interaction and other factors also have a significant impact on the popularity of videos.The results can provide important inspiration for the creation and dissemination of short videos about rural life,and provide theoretical support and practical guidance for the development of short video content creation.

rural lifeshort videokey indicators of the circlefactor analysis

徐静

展开 >

天津外国语大学商学院,天津 300050

农村生活 短视频 出圈关键因素 因子分析

天津市研究生科研创新项目

2023YJSSS053

2024

科技和产业
中国技术经济学会

科技和产业

影响因子:0.361
ISSN:1671-1807
年,卷(期):2024.24(17)
  • 11