Research on the Quality of Tourist Sensory Experience in Hangzhou Based on IPA Method
Taking Hangzhou City as the research object,the data of tourists'comments on several tourism websites were collected,and the comments were studied by using content analysis,principal component analysis and importance performance analysis(IPA)method.The results show that the sensory impression of tourists is highly concentrated on natural landscape,architectural landscape,food culture and cultural performance.The sensory experience is mainly visual experience and most of the sensory elements are of low importance to tourists.Meanwhile,different groups of tourists also have differences in sensory experience,so governments and enterprises should fully understand the importance of tourists'sensory experience when formulating policies.
万方数据
维普
