A Brief Discussion on the Standardized Development of Agricultural Products Sold through Live Streaming in the Perspective of Rural Revitalization
In recent years,webcasting with goods has become a new mode of digital economy of"online attraction+physical consumption",which is favored by the majority of consumers.In the context of national policies and the strategy of"rural revitalization",webcasting of agricultural products has become a new mode of sales.This innovative sales method has become an important way to broaden the sales channels of agricultural products and realize the income of farmers.However,due to the live e-commerce with remote,virtual,non-meeting transactions and other characteristics,agricultural products webcasting in the rapid development of the same time,there are some problems,such as the anchor false and exaggerated propaganda,the sale of substandard quality products,tax evasion and tax evasion,and other industry chaos gradually appeared,to a certain extent,infringing on the legitimate rights and interests of consumers,frustrated farmers enthusiasm,but also affects the healthy development of the agricultural products live e-commerce industry The industry is also affecting the healthy development of the agricultural live e-commerce industry.In this regard,this paper summarizes the current situation of network live with agricultural products on the basis of analyzing the current legal dilemmas,and puts forward the relevant legal recommendations,in order to improve the regulatory system,to ensure the sustainable development of network live with agricultural products.
network broadcasttax collection and administrationdifficult positionountermeasure