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电子商务技术的发展对大学生信贷消费行为的影响

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互联网时代的电商消费市场呈现出爆发式的扩张趋势.生长在网络时代的大学生,拥有丰富的学识,既容易产生接纳新生事物的观念,又在消费上表现出激进的一面.在数字经济和信息技术发展的背景下,探讨电商技术的进步如何影响大学生信用消费,并基于个体、社会和家庭等层面提出相应的解决策略.
Influence of the E-commerce Technology Development on College Students'Credit Consumption Behavior
The E-commerce consumer market in the internet era has shown an explosive expansion trend.College students grow up in the Internet age and have a wealth of knowledge.They are not only prone to the concept of accepting new things,but also show a radical side in consumption.How the progress of E-commerce technology affects college students'credit consumption is clarified in the context of the development of digital economy and information technology,and corresponding solutions are proposed based on individual,social and family levels.

digital economyE-commercecollege students'credit consumptionconsumer behavior

冯美珠

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吉首大学商学院,湖南吉首 416000

数字经济 电子商务 大学生信贷消费 消费者行为

2024

科技和产业
中国技术经济学会

科技和产业

影响因子:0.361
ISSN:1671-1807
年,卷(期):2024.24(19)