Comparative on Tourists'Recreation Experience Value Perception in the Coastal Mangrove Protected Area of Beibu Gulf
Based on the tourist reviews and travelogues from platforms such as Ctrip and Mafengwo as data sources,content analysis,social and semantic network analysis methods were used to scientifically compare and explore the perceived value of tourists recreational experience in three mangrove protected areas in the Beibu Gulf.The research results show that the highest perceived value of tourists recreational experience in mangrove protected areas is environmental value,followed by characteristic value,and then the service and management value education and cost value.While,there is a certain degree of inter group and intra group differentiation in the perceived value of different types of recreation in the three mangrove protected areas.The tourism value perception of the three mangrove protected areas in the Beibu Gulf has basically formed a mangrove social network structure with"mangrove"elements as the core experiential value,and the"location-attraction-facility-activity-service-emotional"as the experiential value axis.However,the recreational experience value social network of each mangrove protected area also has certain differences at the core,axis and other levels due to regional characteristics.The overall recreational experience emotions of tourists in the three mangrove protected areas are positive.The overall evaluation ranking of positive emotions is Jinhaiwan(85.07％)Dongzhaigang(65.64％)＞Hailing Island(58.82％),while the overall evaluation ranking of negative emotions is Hailing Island(14.15％)＞Dongzhaigang(12.88％)＞Jinhaiwan(5.92％).
万方数据
维普
