In recent years,the domestic animation industry in China has continued to grow,with the challenge of appropriately incorporating Chinese elements becoming a pressing issue.Based on a literature review,the mediating role of perceived value was examined,and cultural identity was introduced as a moderating variable to investigate its impact on consumer behavior.The research findings reveal two key points the appropriate integration of Chinese elements in domestic animations significantly enhances consumers'perceived value,which in turn facilitates consumer behavior.During the process in which the integration of Chinese elements affects consumers'perceived value,cultural identity plays a notable positive moderating role.
关键词
中国元素/有形符号/无形精神/感知价值/文化认同/消费行为/国产动漫
Key words
Chinese elements/tangible symbols/intangible spirits/perceived value/cultural identity/consumer behavior/domestic animations
维普
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