Can Short Video Applications Extend Family Capabilities?Cultural Evidence from CFPS
Based on the 2020 China Family Tracking Survey data,the impact of the frequency of short video application by household heads on household capital was empirically examined.It is found that watching short videos every day has a positive impact on social capital and economic capital,with rural families mainly affecting social capital and urban families mainly affecting economic capital;watching short videos every day can have a positive impact on rural family social capital and urban family economic capital through political information.Short video have a cultural mechanism that transforms family capital,and can generate the power of family development through family advantageous capital,revealing the essence of media as an extension of culture.
short videodigital mediafamily capitalcultural capital
万方数据
维普
