A Meta-analytic of the Antecedents and Consequences of Value Co-creation
The ongoing evolution of both the theory and practice of value co-creation has made investigating its antecedents and consequences a central focus within academic discourse.Nevertheless,extant literature reveals notable disparities in empirical findings.Consequently,a comprehensive meta-analysis was undertaken,encompassing 461 effect sizes derived from 139 studies and 141 independent samples.The primary objective was to synthesize and delineate the antecedents and ramifications that shape value co-creation.The analysis reveals that significant antecedents influencing value co-creation among stakeholders encompass 14 variables spanning four dimensions:enterprise characteristics,customer attributes,interaction modalities,and environmental factors.Concerning enterprise characteristics,the influence of corporate capital on value co-creation demonstrates a robust correlation,whereas the impact of technological innovation capability within enterprises on inter-stakeholder value co-creation is found to be nonsignificant.Across various dimensions of customer attributes,factors exhibites a high degree of correlation with value co-creation.Moreover,the study identifies a strong correlation between the convenience of inter-stakeholder interactions and value co-creation within interaction modalities.Furthermore,in examining the consequences of value co-creation,a significant correlation is observed with all outcome variables.More broadly applicable research insights are presented,thereby laying a robust groundwork for further comprehensive investigations into value co-creation.
value co-creationantecedent variablesoutcome variablesmeta-analysis