Spatial and Temporal Distribution Characteristics and Influencing Factors of Internet Attention in Ethnic Cultural Villages:A Case Study of Yunnan Ethnic Villages
In order to better protect and develop ethnic minority cultures and activate tourism market resources in ethnic minority areas,a variety of geospatial analysis methods was comprehensively used,taking Yunnan ethnic villages as an example,and the spatial and temporal distribution characteristics and influencing factors of internet attention of ethnic cultural villages were explored based on the Baidu Index from 2011 to 2020.The findings are as follows.In terms of time distribution,the internet attention of Yunnan ethnic villages shows an increasing trend year by year from 2011 to 2017,decreased slightly in 2018,recovered slowly in 2019,and decreases significantly in 2020.The monthly attention fluctuation trend of each year has a high similarity,showing a"double peak"shape.There are significant seasonal differences in each year,and the index showed a downward trend,indicating that the distribution of internet attention in Yunnan ethnic villages tended to be uniform throughout the year.In terms of spatial distribution,the spatial distribution of internet attention of Yunnan ethnic villages is relatively scattered.The internet attention of inland cities in northwest China is lower than that in southeast and southwest China,mainly represented by four regions of higher attention and one center of higher attention,and the areas of higher attention(cities)are mainly concentrated east of Hu Huanyong Line.The spatial distribution is uneven and concentrated in the Beijing-Tianjin-Hebei region,Yangtze River Delta region,Pearl River Delta region and Sichuan and Chongqing region.The importance of influencing factors of internet attention in Yunnan ethnic villages is ranked as spatial distance interaction item＞economic development level＞population size＞internet development level＞education level＞richness of ethnic cultural resources.There are spatial differences in the richness of ethnic cultural resources,population size and education level.Based on the above conclusions,some suggestions on network marketing are put forward for the construction and development of ethnic cultural villages in China.
ethnic culture villageinternet attentionspatiotemporal distributioninfluencing factorsYunnan ethnic village
万方数据
